Episode 28

Published on:

25th Oct 2022

My 5-Step Framework To Craft a Personal Brand

In this episode of High Growth Founders, Kasey discusses the importance of personal branding as a founder and dives deep into how to build one that is differentiated and cuts through the noise of social media.

She makes the case that you do NOT need to pick a niche - as that is limiting - and instead focus on a brand theme. She started a Twitter thread on this topic that has attracted a lot of attention.

She then breaks down the 5 crucial steps to building a brand theme and gives actionable advice so you have a solid plan for making your audience know, like, and respect you.

You'll discover why investing in your personal brand is the best business investment you can make. Kasey's personal brand has generated the vast majority of her career opportunities and relationships.

She will talk about her collaboration with Erica Schneider to launch a social writing Bootcamp. Erica is the head of content at Grizzle. She will share tips on writing and editing content. Kasey will be leading the branding portion of the launch. 

She will also talk about why the more complicated you and your business are, the more complex your brand needs to be. It's a journey, and oversimplifying it would make it boring. A niche is simply too limiting. Your personal brand is the most powerful, enduring, and revenue-generating asset you have.

Join Kasey Jones for this insightful and eye-opening discussion!


What You'll Learn in this Show:

  • The importance of investing in your brand 
  • How do you define success?
  • An exercise in discovering your values that will guide your personal brand.
  • Learning from your skills, passions and triumphs.
  • Creating a competition-free content strategy.
  • And so much more...


Kasey Jones LinkedIn https://www.linkedin.com/in/abetterjones/

Social Writing Bootcamp: https://maven.com/erica-kasey/social-writing

Twitter thread where she first describes this: https://twitter.com/ABetterJones/status/1582722530569515010

Newsletter about values: https://newsletter.highgrowthfounders.com/p/uncover-your-values-to-guide-your

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About the Podcast

High Growth Founders
This is the High Growth Founders Podcast, where we give you unfiltered truth and ideas about accelerating the growth of your start-up and becoming the founder you were born to be. No fluff, no games, just straight to business.

Your host is Kasey Jones. Throughout her career as a coach, consultant, advisor, and mentor she has worked with hundreds of founders on their go-to-market strategy, building an authentic personal brand, and growing as a leader.

This show is dedicated to helping founders accelerate growth. Period.

About your host

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Kasey Jones

Kasey Jones is a growth coach, advisor, and strategist who has helped 100+ founders and their teams accelerate revenue growth and leadership development. She is also a content creator sharing her hard-won growth lessons and personal journey through her High Growth Founders podcast and newsletter and across TikTok, Instagram, Twitter, and Linkedin.